Elevator pitch has helped me to communicate my business idea more precisely and confidently especially when I meet paediatricians to promote FIRST SPOON- Organic baby food.The tips I received on Direct Marketing Process has helped me to identify and handle customer segments valuing the time factor at both the ends especially while handling the customer care phone calls.
First and foremost I felt I should make my team members in the organisation also learn what I learnt in the three days. I made my own presentation and then formulated a neat elevator pitch and explained to them how it is important that even they should learn about it. I then asked them to work with me on the SWOT analysis and Business model canvas.
Ever Since I attended AIRSWEEE in Coimbatore, we have added more SKUs of naturally made consumer goods in our amazon (http://www.amazon.in/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=BSD+ORGANICS ). With my renewed hustle at age 60, I have managed to get our products placed in more retail shops;
It has been an enriching journey through Phase I & II of Project AIRSWEEE, an incredibly momentous initiative of TiE Global, funded by U.S. Department of State with the objective of promoting Women Entrepreneurship in India.
I am Geetha, Founder of Aagnia Technologies. We are soon launching a product, "SPORTIV" a technology platform for sports enthusiasts to connect, engage and play! Got a lifetime opportunity to participate in the AIRSWEEE workshop which has brought in substantial impact in running my business and has helped me to take better decisions.
This mail is a proof of how much of a positive impact AIRSWEEE has made in my life. If i were to speak of everything i learnt in those 3 days, you might need 3 days to finish reading my mail. So I want to tell one particular change i made and its effects. On day 2, 28th Feb, while we were doing my SWOT analysis, I was talking about building my brand.